02 March 2009

Basic Must-Have Tools

In order to run a profitable business, you're going to need traffic to your site and a way to get that traffic onto your list. One of the most important items to consider is an autoresponder.

Autoresponders can be used to get people to your website, or to promote products and services. Simply plug your sales messages into the autoresponder, along with some other valuable information that your potential subscriber or buyer may want or need, and then advertise that autoresponders address.
Once the person arrives at your site and goes through your ordering process, another autoresponder kicks in. This autoresponder should send out a receipt, as well as information that will allow the customer access to whatever it is they have purchased or subscribed to.
Another autoresponder message should be sent out after this, thanking the customer for their business, and letting them know about similar or related products or services that they may be interested in.In the case of a newsletter subscription simply inset the individual newsletters into your autoresponder to be sent at whateverinterval you need, daily, weekly or monthly newsletters, your choice.
The beauty of this is that while all of this ordering is going on, and these important customer service emails are being sent, you can be off doing something else! The more automation you can integrate into your online business, the better off you will be.
It's a service you cannot do without if you're going to run any online business. You can get free autoresponder accounts butthey usually come with ads that lure your prospects away from your page, you get what you pay for. But there are many goodautoresponders available for very reasonable costs. One of the most popular choice for price and features by many online marketers is
Aweber. Good features and reasonably priced.
There are also other very good choices from the basic features to full fledged options, multiple campaigns and advanced tracking features, depends how many features you need for your particular case. One I recently found is
Traffic-Wave. I was looking for an autoresponder I could try out as I had never used one before plus I only had a couple dozen people on my list anyway but still I needed one. I did a google search for autoresponders and saw this ad for a free 30 day trial, no money up front plus a free guide on setting it all up. Perfect... So after signing up and getting everything set up was actually pretty simple, and what better way to learn than on somebody else's dime? There is another Instant Biz package that's using the Traffic-Wave autoresponder to promote their Instant Biz as well, that's where I signed up to get the free autoresponder trial in the first place, makes a great package with MyInstantBiz Check it out.

Again this is all Free to try out and learn more about promoting and building your online business. I believe you can start an online business for free, but there are going to be some costs involved with running any business as you get going. Some of those are going to be for an autoresponder, web hosting, your own domain... But by using free trials like these and downloading free PLRmaterials, ebooks and other freebies, you CAN start an online business with absolutely no money.
Here is one of the better FREE autoresponders, if you don't mind someones ads posted on every message you send, or you can upgrade and get the full autoresponder without someone else's ads on it and actually quite reasonable considering everything included.
Try it out for Free, if you like it just go for the upgrade. Send Free

But really though, Go check out MyInstantBiz, what the heck, you have 30 days to decide if you like it or not plus you don't even have to spend any money up front, just sign up to download the free guide that explains how everything works and the steps to follow to set it all up. You'll be amazed at how easy it is to set up your autoresponder. I found it was the perfect opportunity for me to take another step in my plan of starting up an online business for free, and has already started to increase my traffic.

I'm seriously thinking of starting to pay the monthly fee to continue using the autoresponder before the trial runs out because I think it's quite reasonably priced and so far I do like how easy it is to use and I found the tracking ability pretty neat, I know exactly where the clicks to my ads came from so I can track what ads and banners are working and which ones aren't, the ones that are not getting any response can be changed for something else that might get results. You can also track which emails got opened instead of just sent to the trash.
This is where a good subject line can make the difference of someone opining up your email to satisfy a curiosity or interest or whether they just hit the 'Delete' button right away.
More on Autoresponders in the next post.

No comments:

Post a Comment