12 March 2009

Using Your Autoresponder to Generate Leads

Autoresponders are one of the most important tools to have if you're doing business online. The only thing more important that an autoresponder is your opt-in list! But what if you don't have a list... Well, here's one way you can start.

One the easiest way to build up an email list is to give things away for free. Some might tell you it's a waste of time but if you don't have a list, this is one of the quickest ways to build one. You can find a free product to give away and start promoting it.

Give away free reports, free ebooks, free access to private websites, or anything else with some true value. The object is to get people to sign up to receive your free offer and to agree to receive emails from you in the future! The person gets a freebie. You get their name and email address, and permission to email them in the future.

Another point to note is that you can get even more than that. The freebie that you give away should also be used to help promote your products or services. Even just an affiliate link for products or services that are related to the topic of the freebie is a great way to generate extra revenue. Then every email you send in the future can again promote your products or services.

Just make sure to include information in the email that your readers will find interesting and be of some value to them or you'll have people unsubscribing from your list or just tagging it as spam and sending it to the trash.

You must use every opportunity that is presented to you to ensure your success with your online marketing. You have the opportunity to earn money with the freebie that you create! You have the opportunity to earn money when you send the ‘thank you’ email after a person has signed up for your free offer! You have the opportunity to earn money every time an autoresponder message is sent out to your list in the future!

Don’t waste those opportunities. Put it all in automatic mode with the use of an autoresponder. They're worth every penny.

My main goal again was to see if I could get an online business started for free, and found that it is very possible to do. It just takes a bit longer to get there BUT - It doesn't cost you any money upfront. Zero, Zilch, Nada...

I signed up for free PLR articles downloads, free ebooks, articles to get some content and free info to start with.

I then signed up for a 30 Day free trial for an autoresponder. I chose
Traffic-Wave, but there are many more to choose from. I'm not trying to push certain products on you, but mainly passing on what I found that works for me in my quest to start an online biz for free.

My next step is to advertise anywhere, and everywhere I can. So far I'm really liking the results as I check my morning mail, let me tell you that it feels great to see new people signing up for more info about my offers. I started getting signups during the first week that I started promoting my links, and all for no money out of my pocket. I have since upgraded and am now paying my monthly fee for the Traffic-Wave account as my free 30 day trial is over, but like I said earlier, for under $20 bucks a month, it's worth every penny of it, and only had to pay for 1 month because just a few commissions pay for the monthly fee, so again it doesn't cost you any money to keep it going.

An Autoresponder is definitely a Must-Have item in your advertising arsenal.
Here are some of the most popular one used.

AWeber - By far the most popular choices. Used by most major online businesses.
GetResponse - Another very popular choice, definitely a top notch product also.
Traffic_Wave - The one I personally use, I find it an excellent service and also has ad tracker.
Send Free - This one is a free autoresponder service, another good choice if you want to try out an autoresponder and see your benefits of using one without spending any money.

02 March 2009

Basic Must-Have Tools

In order to run a profitable business, you're going to need traffic to your site and a way to get that traffic onto your list. One of the most important items to consider is an autoresponder.

Autoresponders can be used to get people to your website, or to promote products and services. Simply plug your sales messages into the autoresponder, along with some other valuable information that your potential subscriber or buyer may want or need, and then advertise that autoresponders address.
Once the person arrives at your site and goes through your ordering process, another autoresponder kicks in. This autoresponder should send out a receipt, as well as information that will allow the customer access to whatever it is they have purchased or subscribed to.
Another autoresponder message should be sent out after this, thanking the customer for their business, and letting them know about similar or related products or services that they may be interested in.In the case of a newsletter subscription simply inset the individual newsletters into your autoresponder to be sent at whateverinterval you need, daily, weekly or monthly newsletters, your choice.
The beauty of this is that while all of this ordering is going on, and these important customer service emails are being sent, you can be off doing something else! The more automation you can integrate into your online business, the better off you will be.
It's a service you cannot do without if you're going to run any online business. You can get free autoresponder accounts butthey usually come with ads that lure your prospects away from your page, you get what you pay for. But there are many goodautoresponders available for very reasonable costs. One of the most popular choice for price and features by many online marketers is
Aweber. Good features and reasonably priced.
There are also other very good choices from the basic features to full fledged options, multiple campaigns and advanced tracking features, depends how many features you need for your particular case. One I recently found is
Traffic-Wave. I was looking for an autoresponder I could try out as I had never used one before plus I only had a couple dozen people on my list anyway but still I needed one. I did a google search for autoresponders and saw this ad for a free 30 day trial, no money up front plus a free guide on setting it all up. Perfect... So after signing up and getting everything set up was actually pretty simple, and what better way to learn than on somebody else's dime? There is another Instant Biz package that's using the Traffic-Wave autoresponder to promote their Instant Biz as well, that's where I signed up to get the free autoresponder trial in the first place, makes a great package with MyInstantBiz Check it out.

Again this is all Free to try out and learn more about promoting and building your online business. I believe you can start an online business for free, but there are going to be some costs involved with running any business as you get going. Some of those are going to be for an autoresponder, web hosting, your own domain... But by using free trials like these and downloading free PLRmaterials, ebooks and other freebies, you CAN start an online business with absolutely no money.
Here is one of the better FREE autoresponders, if you don't mind someones ads posted on every message you send, or you can upgrade and get the full autoresponder without someone else's ads on it and actually quite reasonable considering everything included.
Try it out for Free, if you like it just go for the upgrade. Send Free

But really though, Go check out MyInstantBiz, what the heck, you have 30 days to decide if you like it or not plus you don't even have to spend any money up front, just sign up to download the free guide that explains how everything works and the steps to follow to set it all up. You'll be amazed at how easy it is to set up your autoresponder. I found it was the perfect opportunity for me to take another step in my plan of starting up an online business for free, and has already started to increase my traffic.

I'm seriously thinking of starting to pay the monthly fee to continue using the autoresponder before the trial runs out because I think it's quite reasonably priced and so far I do like how easy it is to use and I found the tracking ability pretty neat, I know exactly where the clicks to my ads came from so I can track what ads and banners are working and which ones aren't, the ones that are not getting any response can be changed for something else that might get results. You can also track which emails got opened instead of just sent to the trash.
This is where a good subject line can make the difference of someone opining up your email to satisfy a curiosity or interest or whether they just hit the 'Delete' button right away.
More on Autoresponders in the next post.